Tourism voice over, in the visitor’s language
Visitors hear a destination before they arrive and while they are there. The voice should come from the market they come from, say the names of places the way locals do, and still sound at ease with the visitor.
What this sector needs.
The decisions that matter most in tourism and hospitality, before anyone records.
Which visitor markets
Choose the languages from where visitors actually come, not from the languages the destination happens to have translated. Each market also has its own expectations of tone.
Place names
Decide how streets, monuments, dishes and local words are said, in the local form or in the form familiar to the visitor, and apply the same rule across every recording.
Tone
Warm and unhurried suits most destinations. Decide how formal a hotel or a museum should sound in each market, since the same words feel different from one culture to the next.
Seasonal changes
Opening times, events and routes change. Keep them as separate lines so they can be updated without re-recording the whole guide.
Accessibility
Think early about visitors who cannot see or hear well. Audio guides and descriptions are part of the same recording plan, not an extra.
Typical uses
- Audio guidesWalking tours, museum routes and heritage sites, in the language of the visitor and timed to the place.
- Destination and hotel filmsPromotional films by tourist boards, hotels and resorts, usually adapted to each source market.
- Guest messagesWelcome messages, in-room information, transport announcements and safety instructions for guests.
- Campaigns for visitor marketsRadio and online spots aimed at one country, where the accent of the voice tells the listener the message is for them.
Tourism and hospitality: questions
Which accent should the voice have?
The accent of the visitor’s market, not of the destination. A British visitor, an American visitor and an Australian visitor each hear their own English; tell us who the guide is for.
How are place names pronounced?
We agree the pronunciation list before recording, with the local form and the form the visitor will recognise, and apply it to every file.
Can one project cover an audio guide in many languages?
Yes. Send the guide once with the list of languages, and each language is adapted and recorded by a native voice.
Formats and languages that fit
Brief for tourism and hospitality
It takes a few short questions. We reply with voice options and a quote for each market.
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